Book Promotion and Author Marketing Program
As an author, you know that writing your book is only the first step in your journey to success. Even after your book is published, you still need to promote it. Effective promotion of your book will garner you not only book sales, but speaking engagements. It will also help your book get featured on blogs and get that important word of mouth advertising.
Read this if you are an author of any of these types of books:
If you are an author of any of these types of books, the question is how do you get your book into readers’ hands? And the answer is online engagement. It’s not enough to give people something to read. You must give them a content piece they can interact with that includes a call to action.
This is where RhinoForce’s Book Promotion and Author Marketing Program comes into play. With our program, you can draw people to your site and increase sales of your books and your guest speaker bookings dramatically.
People who are interested in reading self-improvement literature have to see that they are at a point in their life where they can benefit from this type of guidance. For this client, we designed a quiz for potential readers to take so they could ascertain whether they are in need of such a book.
The quiz gave people eight statements about their life and then asked them to give a ranking as an answer.
For example, the first statement is: “I know with certainty what I want in life.”
People were then asked to give a ranking from 1 to 10 with 1 representing Complete Uncertainty and 10 representing Complete Certainty.
After giving their answers, they were then asked to provide their email address to receive the results.
And these subscribers are now leads for our client, that he can continue to email and engage with in the future over Facebook, Twitter and YouTube and who will continue to promote him through word of mouth.
Our client also provides Executive Coaching services, and sent out free 15-minute session invites to a selected number of sign ups. Out of the free session invitations he sent out, he was able to also get executive coach clients.