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Category Advice

Dec
18

[Photo courtesy of Jimmy Hilario on Flickr] This is an easy one. You don’t need to learn anything new or have any expertise, you just need some free time … which you probably don’t have. But, anyway, it’s worth the effort to have your place registered with directories online to make it easier for people […]

Dec
5

[Photo courtesy of AntoineWentzler on Flickr] It’s no secret that consumers don’t place a lot of faith in the messages they get directly from brands. And why should they? Companies tout all the great things about their products and minimize any downsides to their products. Knowing full well that this happens, consumers tend to put […]

Nov
7

Photo courtesy of Roger Norton on Flickr With Twitter releasing its six-second Vine video platform and now supporting GIFs in tweets, it’s clear that our attention spans are continuing to shrink and as a marketer you need to catch that coveted attention however you can. Fortunately, you can still get a pretty effective message across […]

Oct
9

[Photo courtesy of Agu on Flickr] Some of our clients go to conferences and expos and other events where it’s a good idea to live tweet from. And, recently, one of those clients asked exactly how this whole live tweeting thing is done. (Technically, he just asked how to tweet, but it was for the […]

Sep
11

Photo courtesy of Peter Rukavina on Flickr Recently, CoSchedule had a look at the million plus headlines in its database to find out what type of headlines received the most shares. Here is what the company found works best for writing headlines: 1. Give your headlines a human element From those millions of headlines, CoSchedule […]

Photo courtesy of Dee on Flickr We all know why Yelp is important for businesses, especially brick-and-mortar shops, so I won’t get into the more than 100 million monthly unique visitors to the site on desktop and mobile and how using Yelp will help drive them to your business. And I won’t even mention Yelp […]

Image courtesy of Jose Moutinho on Flickr If you have a strong visual element to your business, Instagram is a great way to show off your products or services. The whole platform is photo-based, so obviously it’s meant for visuals, but it also incorporates hashtags for easy tagging and it’s all done through your phone, […]

Photo courtesy of Christian Schnettelker on Flickr Even if you are situated on Main Street and not listed on Wall Street, your business needs a blog. I know, I know, you’ve heard this so many times. You need a blog. Heck, I still remember the first day I heard the words “Every business website will […]

Photo courtesy of Alan Reeves on Flickr [View the story “Social Media Strategies Summit Highlights” on Storify]

Photo courtesy of Rosaura Ochoa on Flickr By Rob Swystun You want people to be talking about your brand on social media, obviously. And one way you can get people to share your stuff is by tapping into that most human of all traits: ego. Everyone loves to see their name mentioned and will reflexively […]

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