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Category Advice

Dec
18

[Photo courtesy of Jimmy Hilario on Flickr] This is an easy one. You don’t need to learn anything new or have any expertise, you just need some free time … which you probably don’t have. But, anyway, it’s worth the effort to have your place registered with directories online to make it easier for people […]

Dec
5

[Photo courtesy of AntoineWentzler on Flickr] It’s no secret that consumers don’t place a lot of faith in the messages they get directly from brands. And why should they? Companies tout all the great things about their products and minimize any downsides to their products. Knowing full well that this happens, consumers tend to put […]

Nov
20

[Photo courtesy of Kristian Dela Cour on Flickr] There are no more excuses for using the shotgun approach to marketing. Simply shooting ads in the general direction of people and hoping you hit some of those people … hmm. Maybe shooting isn’t the best metaphor for marketing. The point is, now that you can, you […]

Nov
7

Photo courtesy of Roger Norton on Flickr With Twitter releasing its six-second Vine video platform and now supporting GIFs in tweets, it’s clear that our attention spans are continuing to shrink and as a marketer you need to catch that coveted attention however you can. Fortunately, you can still get a pretty effective message across […]

Oct
23

Photo courtesy of marc falardeau on Flickr If your business has a physical location, you can take advantage of geofencing to give your customers offers when they are most likely to take advantage of them. What is it? A geofence is a virtual perimeter that is set up around a geographical location using GPS coordinates. […]

Sep
11

Photo courtesy of Peter Rukavina on Flickr Recently, CoSchedule had a look at the million plus headlines in its database to find out what type of headlines received the most shares. Here is what the company found works best for writing headlines: 1. Give your headlines a human element From those millions of headlines, CoSchedule […]

Aug
8

[Photo courtesy of Yuko Honda on Flickr] Looking at your Google Analytics page can be daunting. Like any form of data, it can look like a calculator exploded, spewing numbers everywhere (that’s what happens when calculators explode, right?). But, once you get over the shock of all the numbers and the graphs and start digging […]

Jul
11

Photo courtesy of Romel Sanchez on Flickr Managing a blog isn’t always easy. Fresh content doesn’t just pop out of the ground or fall out of the sky. It takes work. You have to constantly be looking for things to blog about or looking for fresh insights and fresh ways of presenting content to people. […]

Photo courtesy of Marek Sotak on Flickr [View the story “Highlights and Insights from the iMedia Commerce Summit: The Future of Shopping” on Storify]

Photo courtesy of David Turnbull on Flickr As an author, you know that writing your book is only the first step to success. After your book is published, the real work begins: promotion. Effective promotion will garner you book sales and speaking engagements and help your book get featured on blogs and get that coveted word […]

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