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Category Advice

Dec
18

[Photo courtesy of Jimmy Hilario on Flickr] This is an easy one. You don’t need to learn anything new or have any expertise, you just need some free time … which you probably don’t have. But, anyway, it’s worth the effort to have your place registered with directories online to make it easier for people […]

Dec
5

[Photo courtesy of AntoineWentzler on Flickr] It’s no secret that consumers don’t place a lot of faith in the messages they get directly from brands. And why should they? Companies tout all the great things about their products and minimize any downsides to their products. Knowing full well that this happens, consumers tend to put […]

Nov
20

[Photo courtesy of Kristian Dela Cour on Flickr] There are no more excuses for using the shotgun approach to marketing. Simply shooting ads in the general direction of people and hoping you hit some of those people … hmm. Maybe shooting isn’t the best metaphor for marketing. The point is, now that you can, you […]

Photo courtesy of Sean MacEntee on Flickr Unless you think of your website as merely a brochure to share with your existing customers and prospects, you also expect it to bring in some sales opportunities. But, let’s face it, most of the time that does not happen. Most of the business owners we initially talk […]

Photo courtesy of Mark Kortum on Flickr RhinoForce and Live Fit Films have joined forces to bring you the most powerful brand journalism platform available to create and distribute a professional-looking, informational video about your company. With a RhinoForce/Live Fit Films targeted video marketing campaign, you can: Have your videos shown in a specific geographical […]

Photo courtesy of David Turnbull on Flickr As an author, you know that writing your book is only the first step to success. After your book is published, the real work begins: promotion. Effective promotion will garner you book sales and speaking engagements and help your book get featured on blogs and get that coveted word […]

Photo courtesy of Dee on Flickr We all know why Yelp is important for businesses, especially brick-and-mortar shops, so I won’t get into the more than 100 million monthly unique visitors to the site on desktop and mobile and how using Yelp will help drive them to your business. And I won’t even mention Yelp […]

Photo courtesy of The Crystal Fairy on Flickr Life coaches, self-help writers and motivational speakers all play an important role in people’s lives. They inspire people to better themselves every day in every way. Theirs is a service that a lot of people find highly useful. However, not all life coaches, self-help writers and motivational […]

Photo courtesy of Christian Schnettelker on Flickr Even if you are situated on Main Street and not listed on Wall Street, your business needs a blog. I know, I know, you’ve heard this so many times. You need a blog. Heck, I still remember the first day I heard the words “Every business website will […]

Feb
18

Photo courtesy of Rob Swystun on Flickr By Rob Swystun Recently, DJ Waldow of Marketo Blog released a video chock full of advice for companies about lead generation, featuring these rock stars of marketing: Nick Westergaard – Brand Driven Digital Jason Falls – CafePress Bryan Kramer – PureMatter Steve Garfield – SteveGarfield.com Lee Odden – […]

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