- Case Studies
Search Engine Marketing (SEM)
Using SEM techniques, RhinoForce can show you how to generate more traffic by increasing the visibility of your website. The goal is to have your business appear in the top positions when a user does an online search. RhinoForce offers a diverse array of finely tuned performance programs to obtain the search results you want/need:
Search Engine Optimization (SEO)
SEO looks at various aspects of your website to make sure search engines (e.g., Google, Yahoo, Bing) can find you easily. This involves not only the way your site is designed, but the content as well. It looks at how people come to your website, what pages they visit and how long they stay. It also takes into consideration how search engines work, what they are looking for, how people do online searches and what they use as search terms. Our experts can show you how to make simple changes that will improve your search ranking quickly. Essentially, we employ two processes in maximizing your SEO:
This is a one-time process, usually done as the website is being built or redesigned. Either way, the RhinoForce team will thoroughly examine and evaluate your site’s structure, looking for “search-ability” factors.
Good site optimization is only part of achieving a high search engine position, but ranking also depends on how many other sites you have share content with. Blog posts and content curation is an ongoing monthly service where RhinoForce works to develop external links and add relevant content that will improve and maximize your ranking with the search engines.
In most traditional forms of advertising, you buy an ad (e.g., newspaper, radio, billboard) and that’s it. Maybe people see it, maybe they don’t. But with Internet marketing, you have the option of buying search engine advertising (such as Google Adwords) that’s known as Pay-Per-Click (PPC), which means you are only charged when a user clicks your ad and visits your website. It allows you to purchase “paid links” or text ads on search engines, with many of the paid listings appearing at the top of the search results. PPC can be incredibly effective and powerful, when properly managed. One of the many benefits—besides driving traffic to your site—is that you have a measurable way of knowing the effectiveness of your ad by the number of clicks and visits. We provide a turnkey solution, with the goal of providing the most visits to your site.