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Jan
1

[Photo courtesy of XWL on Flickr] Spam filters can be tricky things. You do your best to avoid using words that will trip them and then your emails go on and trip them anyway. Words like “income,” “urgent,” “congratulations,” “discount” and “make money,” along with “manhood” and  “size” (for those pills that claim to decrease […]

Nov
7

Photo courtesy of Roger Norton on Flickr With Twitter releasing its six-second Vine video platform and now supporting GIFs in tweets, it’s clear that our attention spans are continuing to shrink and as a marketer you need to catch that coveted attention however you can. Fortunately, you can still get a pretty effective message across […]

Photo courtesy of Louise McLaren on Flickr By Olga Stoyan and Serhat Pala Here are more common marketing mistakes people make. This week, we concentrate on email marketing specifically. 1. Relying on graphics rather than text. True, graphics look good, but images can sometimes be disabled by the recipient’s email service or they can take […]

Photo courtesy of rchris7702 on Flickr By Serhat Pala As an astute colleague of mine is fond of saying, you can learn from bad experiences. From the projects that turned out to be failures, you can learn valuable lessons about what not to do. With that in mind, we take a look at the most common […]

Jan
21

Photo courtesy of Josef Stuefer on Flickr By Rob Swystun Writing seems like such a simple thing. We all (technically) know how to do it so there should be no problem writing content for your small business, right? And, if you write your own content, you can save a bit of money, too. So it […]

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