Archives March 2014


Photo courtesy of shrtstck | on Flickr By Serhat Pala In the Previous three emails, we tried to give you tips that were almost free to implement (or if not free to do, at least did not require spending large advertising dollars). But today, we would like to talk about a form of advertising […]

Photo courtesy of Louise McLaren on Flickr By Olga Stoyan and Serhat Pala Here are more common marketing mistakes people make. This week, we concentrate on email marketing specifically. 1. Relying on graphics rather than text. True, graphics look good, but images can sometimes be disabled by the recipient’s email service or they can take […]

Photo courtesy of Michelle Tribe on Flickr By Serhat Pala This week’s marketing tips are focused on doing altruistic deeds, and how those can also be good for business and marketing. Who says businesses have to self promote all the time. You will be surprised … Sponsor a Cause: Choose a cause for your business […]

Photo courtesy of Yogendra Joshi on Flickr By Serhat Pala This week’s marketing tips: 1-) Get help from your competitors to attract clients This works well with service, software or B2B businesses and it’s simple. Identify your top 3-4 competitors. Search their names 2 or 3 at a time. You will likely find a few […]

Photo courtesy of rchris7702 on Flickr By Serhat Pala As an astute colleague of mine is fond of saying, you can learn from bad experiences. From the projects that turned out to be failures, you can learn valuable lessons about what not to do. With that in mind, we take a look at the most common […]


Photo courtesy of SWIMPHOTO on Flickr By Serhat Pala Online marketing can sometimes be overlooked by companies that don’t traditionally rely on the internet for their business. Almost all businesses will have a website, but often it’s just put on the internet without a thought to advertising it or using it to actively bring in […]


Photo courtesy of Shawn Rossi on Flickr By Serhat Pala You’re not here to read a long introduction or marvel at my wordsmithing, so let’s get to the marketing tips. (1) Include offers in your employees’ email signatures. Email signatures are something that you’re going to be attaching to all your regular communications anyway, so […]

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