Photo courtesy of Rosaura Ochoa on Flickr
By Rob Swystun
You want people to be talking about your brand on social media, obviously. And one way you can get people to share your stuff is by tapping into that most human of all traits: ego. Everyone loves to see their name mentioned and will reflexively share things that mention something they’ve said.
And one thing that you can do to get people’s attention is keep track of the various conventions or conferences that happen in your industry and do summaries of them via the tweets that are sent out from the event.
By doing a Twitter summary, not only do you get people potentially sharing something you’ve created, you get to learn the highlights of conventions and conferences in your industry that you didn’t get to attend.
Here is a quick overview of how to do them.
First, you have to identify the hashtag of the event you want to summarize. Event organizers who know what they’re doing will have created a Twitter account for the event and will have specified a hashtag to use and will have shared it with attendees. Event organizers who don’t know what they’re doing will leave it up to guests to start tweeting and sort out the hashtag amongst themselves. Either way, there should be one.
And, of course, once you know the hashtag, you simply have to search for it in Twitter and see what pops up. Now, I know what you’re saying. If you just search for the hashtag and all the tweets pertaining to it pop up, isn’t that a summary right there? And the answer is; kind of. But, much like with everything on the internet, it’s the equivalent of getting a swimming pool worth of water when all you wanted was a cup. What you’re doing is getting that cup of water out of the pool for other people so they’re not inundated with water. (Anyone else suddenly feel like going swimming, by the way?) And, don’t forget, that this is about getting social media shares, too.
Look through the tweets and pick out the ones that best represent the highlights of the event you’re summarizing. People often tweet important things that the key speakers say, which is a good place to start. If doing an entire conference is a little too daunting, just do a single keynote speaker or presentation. Try to keep it to a reasonable length. Between 20-30 compiled tweets is good.
Once you’ve got your raw materials (the tweets), head on over to Storify. It’s a highly intuitive tool. All you have to do is slot the tweets into place and you can add text in between them to form a narrative or provide details. And, if you want to use more than just tweets, Storify allows you to use other media, too.
Once you’re slotted your tweets and your narrative text into place, you can publish your summary and share the link on your social media accounts or embed it into your blog or website. Storify gives you the embed code.
And then it’s time to share your summary with everyone you think would be interested (most of all the people who feature in it). Send it to them and it’s almost guaranteed that they will share it with their followers, which means more visits for your content.
Whether a conference, a Twitter chat or some other kind of event, compiling a quick summary of it can be a great way to get social media shares.
I’ve included an example of one done by blogger Lena Butler, who writes for a client of ours.