Photo courtesy of Stefan Erschwendner on Flickr By Rob Swystun Like most other things, it pays to be organized when it comes to a content marketing strategy. It’s not enough to just do content marketing, you need a plan for doing it aside from just shooting off guest blog posts into the black void of […]


Photo courtesy of Edmund Garman on Flickr By Rob Swystun Fans of SEO and terrible puns will know that the internet has been all aflutter about Google’s release of Hummingbird a couple of months ago. [Pause for groans to die down.] I’d go over the main points about what Hummingbird has done for Google searches, but […]


Photo courtesy of Seattle Municipal Archives on Flickr By Rob Swystun Everyone knows (or should know) that Yelp can be a business’ best friend or its worst enemy. It all depends on the reviews a business gets. But it’s not really fair to say that about Yelp, because it’s just a tool people use. Whether […]


Illustration courtesy of Pete Simon on Flickr By Rob Swystun While the concept of Twitter is relatively easy — tweet out links ad nauseum — there are a few tips to remember to ensure people see those links (and maybe even click on them) or retweet your stuff. Considering that Twitter usage increased by 40% […]


Photo courtesy of Kevin Krejci on Flickr By Rob Swystun Just like everything else, social media is subject to trends. Some sites pop up and are still going strong while others have fallen off the radar completely. (Anyone remember Digg? Yeah … I didn’t think so.) Companies have started to take note of what really works […]


Photo courtesy of Jason A. Howie on Flickr By Rob Swystun Although Twitter and Facebook and their ilk have been influencing consumers and voters for years, investors have proven to be slower adopters of social media. But that’s changing. According to the Brunswick Group’s survey: Trends in the use of Digital & Social Media by […]


By Rob Swystun The internet marketing industry’s biggest event, Pubcon, blew through Las Vegas last week and there was approximately a ton of activity and presentations going on. Normally, for something like this, I would do a Twitter summary of the event. But trying to do that for Pubcon is akin to trying to scoop […]


Photo courtesy of Steve Slater on Flickr   By Rob Swystun Hello and welcome to the brand new RhinoForce blog. As if I didn’t have enough on my plate, I’ve been tasked with getting this blog up and running. This is probably where I’m supposed to tell you that the RhinoForce team has X decades […]

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