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Category Advice

Aug
28

Photo courtesy of cozymax on Flickr Last time around, we looked at getting started with Google Analytics. This time, we’re going to get a bit more specific and look at two things that you should start using immediately if you aren’t already. Those are Goals and Custom Campaigns. Goals To get to Goals, click on […]

Aug
8

[Photo courtesy of Yuko Honda on Flickr] Looking at your Google Analytics page can be daunting. Like any form of data, it can look like a calculator exploded, spewing numbers everywhere (that’s what happens when calculators explode, right?). But, once you get over the shock of all the numbers and the graphs and start digging […]

Photo courtesy of Sean MacEntee on Flickr Unless you think of your website as merely a brochure to share with your existing customers and prospects, you also expect it to bring in some sales opportunities. But, let’s face it, most of the time that does not happen. Most of the business owners we initially talk […]

Jul
11

Photo courtesy of Romel Sanchez on Flickr Managing a blog isn’t always easy. Fresh content doesn’t just pop out of the ground or fall out of the sky. It takes work. You have to constantly be looking for things to blog about or looking for fresh insights and fresh ways of presenting content to people. […]

Photo courtesy of Mark Kortum on Flickr RhinoForce and Live Fit Films have joined forces to bring you the most powerful brand journalism platform available to create and distribute a professional-looking, informational video about your company. With a RhinoForce/Live Fit Films targeted video marketing campaign, you can: Have your videos shown in a specific geographical […]

Photo courtesy of David Turnbull on Flickr As an author, you know that writing your book is only the first step to success. After your book is published, the real work begins: promotion. Effective promotion will garner you book sales and speaking engagements and help your book get featured on blogs and get that coveted word […]

Photo courtesy of Dee on Flickr We all know why Yelp is important for businesses, especially brick-and-mortar shops, so I won’t get into the more than 100 million monthly unique visitors to the site on desktop and mobile and how using Yelp will help drive them to your business. And I won’t even mention Yelp […]

Photo courtesy of The Crystal Fairy on Flickr Life coaches, self-help writers and motivational speakers all play an important role in people’s lives. They inspire people to better themselves every day in every way. Theirs is a service that a lot of people find highly useful. However, not all life coaches, self-help writers and motivational […]

Image courtesy of Jose Moutinho on Flickr If you have a strong visual element to your business, Instagram is a great way to show off your products or services. The whole platform is photo-based, so obviously it’s meant for visuals, but it also incorporates hashtags for easy tagging and it’s all done through your phone, […]

May
23

Photo courtesy of Steven Depolo on Flickr We all have those moments where we say: “This is a great idea!” And everyone around you (except that one guy that says “No” to everything) says you are right. “This is it! This product will make it for us! I can’t believe no one has thought of […]

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