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Category Advice

Mar
10

Photo courtesy of Shawn Rossi on Flickr By Serhat Pala You’re not here to read a long introduction or marvel at my wordsmithing, so let’s get to the marketing tips. (1) Include offers in your employees’ email signatures. Email signatures are something that you’re going to be attaching to all your regular communications anyway, so […]

Feb
18

Photo courtesy of Rob Swystun on Flickr By Rob Swystun Recently, DJ Waldow of Marketo Blog released a video chock full of advice for companies about lead generation, featuring these rock stars of marketing: Nick Westergaard – Brand Driven Digital Jason Falls – CafePress Bryan Kramer – PureMatter Steve Garfield – SteveGarfield.com Lee Odden – […]

Feb
3

Photo courtesy of Owen Brown on Flickr By Rob Swystun Okay, okay, everyone just calm down. Guest blogging isn’t dead, it just had a minor injury when Matt Cutts got a message from a spammer and went on a rant about it being dead. After Matt published his blog post about guest blogging being kaput, […]

Jan
21

Photo courtesy of Josef Stuefer on Flickr By Rob Swystun Writing seems like such a simple thing. We all (technically) know how to do it so there should be no problem writing content for your small business, right? And, if you write your own content, you can save a bit of money, too. So it […]

Jan
13

Photo courtesy of Stefan Erschwendner on Flickr By Rob Swystun Like most other things, it pays to be organized when it comes to a content marketing strategy. It’s not enough to just do content marketing, you need a plan for doing it aside from just shooting off guest blog posts into the black void of […]

Dec
20

Photo courtesy of Edmund Garman on Flickr By Rob Swystun Fans of SEO and terrible puns will know that the internet has been all aflutter about Google’s release of Hummingbird a couple of months ago. [Pause for groans to die down.] I’d go over the main points about what Hummingbird has done for Google searches, but […]

Dec
13

Photo courtesy of A-dit-ya on Flickr By Manish Dudharejia Creating experiences that are all about the customer/user and which are designed based on a thorough understanding of their needs and requirements, interests and preferences, is a critical business activity. It is the one activity that guarantees success and improves bottom line. In a world where […]

Dec
5

Photo courtesy of Dave Dugdale on Flickr By Manish Dudharejia The holidays are here and it’s time to get the most out of your internet marketing to maximize that jolly feeling you get from raking in profits. It’s important to remember that all your competitors are trying to get the best out of their marketing […]

Nov
29

Photo courtesy of Seattle Municipal Archives on Flickr By Rob Swystun Everyone knows (or should know) that Yelp can be a business’ best friend or its worst enemy. It all depends on the reviews a business gets. But it’s not really fair to say that about Yelp, because it’s just a tool people use. Whether […]

Nov
19

Illustration courtesy of Pete Simon on Flickr By Rob Swystun While the concept of Twitter is relatively easy — tweet out links ad nauseum — there are a few tips to remember to ensure people see those links (and maybe even click on them) or retweet your stuff. Considering that Twitter usage increased by 40% […]

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