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Photo courtesy of Dee on Flickr We all know why Yelp is important for businesses, especially brick-and-mortar shops, so I won’t get into the more than 100 million monthly unique visitors to the site on desktop and mobile and how using Yelp will help drive them to your business. And I won’t even mention Yelp […]

Photo courtesy of The Crystal Fairy on Flickr Life coaches, self-help writers and motivational speakers all play an important role in people’s lives. They inspire people to better themselves every day in every way. Theirs is a service that a lot of people find highly useful. However, not all life coaches, self-help writers and motivational […]

May
23

Photo courtesy of Steven Depolo on Flickr We all have those moments where we say: “This is a great idea!” And everyone around you (except that one guy that says “No” to everything) says you are right. “This is it! This product will make it for us! I can’t believe no one has thought of […]

Photo courtesy of Christian Schnettelker on Flickr Even if you are situated on Main Street and not listed on Wall Street, your business needs a blog. I know, I know, you’ve heard this so many times. You need a blog. Heck, I still remember the first day I heard the words “Every business website will […]

Photo courtesy of Alan Reeves on Flickr [View the story “Social Media Strategies Summit Highlights” on Storify]

Photo courtesy of Liz West on Flickr By Rob Swystun I was inspired to write this post after getting burned recently by a blogger (who shall remain unnamed) who runs a mommy blog in western New York. Using a guest blog posting service, I offered her a St. Patrick’s Day recipe blog post written by […]

Photo courtesy of rchris7702 on Flickr By Serhat Pala As an astute colleague of mine is fond of saying, you can learn from bad experiences. From the projects that turned out to be failures, you can learn valuable lessons about what not to do. With that in mind, we take a look at the most common […]

Mar
12

Photo courtesy of SWIMPHOTO on Flickr By Serhat Pala Online marketing can sometimes be overlooked by companies that don’t traditionally rely on the internet for their business. Almost all businesses will have a website, but often it’s just put on the internet without a thought to advertising it or using it to actively bring in […]

Feb
3

Photo courtesy of Owen Brown on Flickr By Rob Swystun Okay, okay, everyone just calm down. Guest blogging isn’t dead, it just had a minor injury when Matt Cutts got a message from a spammer and went on a rant about it being dead. After Matt published his blog post about guest blogging being kaput, […]

Jan
21

Photo courtesy of Josef Stuefer on Flickr By Rob Swystun Writing seems like such a simple thing. We all (technically) know how to do it so there should be no problem writing content for your small business, right? And, if you write your own content, you can save a bit of money, too. So it […]

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